Are you missing qualified leads right now?
Audit your website for lead capture gaps. Check if forms, CRM integrations, Calendly, WhatsApp, and phone CTAs are tracked and attributed correctly.
What your report includes
8 checks across lead capture, CRM, booking tools, and attribution. Each check shows the exact gap and how to close it.
Lead Capture Forms
Contact, trial, newsletter
Counts all HTML forms with email fields. A page with zero forms is flagged as a lead capture gap - the most common issue on service sites.
Form Conversion Tracking
GA4 events + ad pixel fires
Checks whether form submissions fire conversion events to GA4 or ad pixels. Without this, your ad campaigns cannot see or optimise for leads.
CRM & Live Chat
HubSpot, Salesforce, Intercom +5
Detects HubSpot, Salesforce, Intercom, Crisp, Tidio, Drift, and Zendesk Chat. A missing CRM means leads are not captured into a system.
Booking & Scheduling
Calendly + booking widgets
Detects Calendly and other scheduling widgets. Booking tools are the highest-intent lead path on most B2B sites.
Conversational CTAs
WhatsApp + phone tel: links
Checks for wa.me click-to-chat links and tel: phone links. Critical on mobile-first sites where chat and call convert better than forms.
Attribution & Analytics
GA4 + ad pixel attribution
Verifies GA4 is present and checks for ad pixels that attribute leads back to paid campaigns - the signal that tells you which channels work.
Lead audit in 4 steps
No CRM access, no GA4 credentials, no code changes needed. Paste your URL and get a full lead tracking report in under 15 seconds.
Enter your URL
Paste any public page URL. Works on landing pages, homepages, or any page where you want to capture leads.
We scan 8 lead signals
Forms, CRM tools, booking widgets, WhatsApp links, phone CTAs, GA4, ad pixels, and conversion event firing.
Get your audit score
Instant 0-100 score with pass, warning, and fail status for each lead tracking signal.
Fix the gaps
Each failed check includes a specific fix recommendation. Email the report to your developer or agency.
How scoring works
Your score is calculated from 6 weighted checks. Form conversion tracking carries the most weight because it is the signal your ad platforms depend on.
Grade bands
Strong (85 to 100 pts)
Lead capture is well-instrumented. Forms convert and attribution is in place.
Good (65 to 84 pts)
Most lead paths are tracked. Minor gaps in form conversion events or attribution.
Needs Work (45 to 64 pts)
Significant tracking gaps are hiding which channels and pages drive your leads.
Critical (0 to 44 pts)
Lead tracking is largely absent. You cannot attribute leads to campaigns or channels.
Category weights
| Check | Points | Weight |
|---|---|---|
| Form Conversion Tracking | 25 pts | 25% |
| Lead Capture Forms | 20 pts | 20% |
| CRM / Live Chat | 15 pts | 15% |
| Booking Tools | 15 pts | 15% |
| GA4 Attribution | 15 pts | 15% |
| Lead Source Attribution | 10 pts | 10% |
WhatsApp and phone click-to-call links are checked and scored as bonus signals. Sites without them are not penalised if other lead capture mechanisms are present.
Frequently asked questions
Everything you need to know about the Lead Tracking Audit.