Find where your conversion funnel is leaking
Scan your website to detect missing CTAs, untracked forms, absent thank-you pages, and broken conversion event tracking that are costing you revenue.
What your report includes
7 funnel checks covering CTAs, conversion events, forms, checkout signals, and attribution. Each leak shows exactly where revenue is falling through the cracks.
CTA Buttons
Above-fold calls-to-action
Checks for primary CTAs like "Book Demo", "Get Started", and "Contact Us" in the page source. No CTA above the fold is the most common cause of low conversion rates.
Conversion Forms
Contact, signup, trial forms
Detects HTML forms for lead capture. Flags pages with zero forms as a conversion gap, and checks whether forms are linked to submission tracking.
Conversion Events
GA4 + Meta Pixel + dataLayer
Scans for conversion event firing in GA4, Meta Pixel, and the dataLayer. A form without a conversion event is invisible to your ad platforms - this is the highest-weight check.
Thank-You Page
Post-conversion confirmation
Detects thank-you and confirmation page signals. A missing thank-you page means GA4 goals cannot be set as destination goals and conversion counting is unreliable.
Checkout & Purchase
Stripe, Razorpay, PayPal
Checks for payment gateway scripts and cart interaction signals. Flags ecommerce sites where checkout or purchase tracking is absent.
GA4 & Attribution
Funnel analysis foundation
Verifies GA4 is present for funnel analysis and path reporting. Without GA4, there is no way to identify which funnel step has the highest drop-off.
Funnel scan in 4 steps
No GA4 access, no code changes, no ad account credentials. Paste your URL and see every conversion leak in under 15 seconds.
Enter your URL
Paste any public page - your homepage, a landing page, or a product page where you expect visitors to convert.
We scan 7 funnel signals
CTAs, forms, conversion events, thank-you page signals, checkout indicators, booking tools, and GA4 presence.
Get your leak report
Instant 0-100 score with pass, warning, and fail for each funnel stage. Issues are labelled "Leaks" to reflect their revenue impact.
Plug the leaks
Each failed check includes a specific fix. Share the report with your dev team, agency, or CRO consultant.
How scoring works
Your score reflects how well your conversion funnel is instrumented. Conversion events carry the most weight because they are the signal ad platforms use to optimise your campaigns.
Grade bands
Strong (85 to 100 pts)
Conversion funnel is well-instrumented. CTAs, forms, and events are tracked end-to-end.
Good (65 to 84 pts)
Most funnel stages are covered. Minor gaps in conversion events or thank-you page tracking.
Needs Work (45 to 64 pts)
Significant leaks in conversion measurement. Revenue is being driven but not credited correctly.
Critical (0 to 44 pts)
Core conversion signals are missing. Ad platforms cannot optimise and you cannot measure ROI.
Category weights
| Check | Points | Weight |
|---|---|---|
| Conversion Events | 25 pts | 25% |
| CTA Buttons | 20 pts | 20% |
| Conversion Forms | 20 pts | 20% |
| GA4 Analytics | 15 pts | 15% |
| Thank-You Page | 10 pts | 10% |
| Checkout / Purchase | 10 pts | 10% |
Booking tool detection (Calendly) is checked and shown in the report but does not contribute to the score - whether a business needs a booking tool depends on their model.
Frequently asked questions
Everything you need to know about the Conversion Leak Detector.