Check your ad pixels and tracking tags instantly
Verify that GA4, Meta Pixel, GTM, Google Ads, LinkedIn, and TikTok tags are correctly installed. Includes GDPR consent banner detection.
What your report includes
8 automated checks across analytics, ad pixels, and compliance. Each check shows exactly what was found and what to fix.
Analytics Foundation
GA4 + GTM detection
Verifies GA4 gtag.js and Google Tag Manager container script. Missing either means your data layer is broken.
Social Ad Pixels
Meta + TikTok
Checks for Facebook fbq init and TikTok ttq.load. Required for retargeting audiences and campaign attribution.
Google Ads Tag
Search + Display attribution
Detects Google Ads conversion tag for Search, Shopping, and Display campaigns - the signal Google uses to optimise your bids.
LinkedIn Insight
B2B audience tracking
Checks for LinkedIn Insight Tag for B2B audience building, retargeting, and conversion tracking on LinkedIn Ads.
Consent Banner
CMP + GDPR compliance
Detects Cookiebot, OneTrust, Usercentrics, and 5 other CMPs. Flags if no consent layer is found - a GDPR risk.
Conversion Events
ROI tracking signals
Detects conversion event firing in GA4, Meta Pixel, or dataLayer - the signal that tells your ad platforms what a conversion looks like.
Pixel audit in 4 steps
No browser extension, no tag manager access needed. Just paste your URL and get a full tracking health report in under 15 seconds.
Enter your URL
Paste any public page URL. No login, no browser plugin, no access to your ad accounts required.
We scan 8 tag types
GA4, GTM, Meta Pixel, Google Ads, LinkedIn Insight, TikTok, consent banner, and conversion events - all in one pass.
Get your score
Instant 0-100 tracking health score with pass, warning, and fail status for each tag.
Fix what is missing
Each failed check shows a specific recommendation. Share the report with your dev team or agency.
How scoring works
Your score is calculated from 6 weighted checks. Each check reflects how much it impacts your ad tracking reliability and compliance posture.
Grade bands
Strong (85 to 100 pts)
Core analytics and ad pixels are in place. Fix any warnings to reach full coverage.
Good (65 to 84 pts)
Most tags are firing but one or two pixels or the consent layer may be missing.
Needs Work (45 to 64 pts)
Multiple tracking issues are costing you attribution data and ad campaign efficiency.
Critical (0 to 44 pts)
Core analytics or consent layer is absent. Ad spend is going unmeasured.
Category weights
| Check | Points | Weight |
|---|---|---|
| Google Analytics 4 | 20 pts | 20% |
| Google Tag Manager | 15 pts | 15% |
| Meta Pixel | 15 pts | 15% |
| Google Ads Tag | 15 pts | 15% |
| Consent Banner | 20 pts | 20% |
| Conversion Events | 15 pts | 15% |
LinkedIn Insight Tag and TikTok Pixel are checked but marked as informational - they do not affect the score to avoid penalising sites not running B2B or TikTok campaigns.
Frequently asked questions
Everything you need to know about the Ad Pixel Checker.