ConvertFlow GTM Event Listener
Track ConvertFlow CTA and form interactions in GTM. Monitor survey steps, CTA clicks, and form submissions with userID and formfield variables.
convertflowctapersonalizationgtmga4lead-generationfunnel
Event fired
ConvertFlow_Form_SubmittedKey variable
userIDCompatible with
GA4 · Google Ads · Meta Pixel · Any tag platformConvertFlow
Overview
ConvertFlow is a funnel and CTA builder that personalizes website experiences based on visitor attributes. It supports multi-step campaigns, surveys, and personalized form flows. This listener tracks form submissions with visitor identification data.
Event fired: ConvertFlow_Form_Submitted
Variables: userID, formfield (object of all form fields)
Common Use Cases
- Track ConvertFlow campaign conversions in GA4
- Capture visitor email for Enhanced Conversions
- Measure multi-step funnel completion rates
- Fire Meta Pixel lead events on ConvertFlow submission
- Connect ConvertFlow submissions to CRM via GA4 User ID
Installation
html
<!-- GTM Custom HTML Tag: ConvertFlow Listener -->
<script>
(function() {
function cfPush(eventName, extra) {
window.dataLayer = window.dataLayer || [];
window.dataLayer.push(Object.assign({ 'event': eventName }, extra || {}));
}
document.addEventListener('cf:complete', function(e) {
var d = e && e.detail;
cfPush('ConvertFlow_Form_Submitted', {
'userID': d && d.visitor_id,
'formfield': d && d.fields
});
});
document.addEventListener('cf:survey_step', function(e) {
var d = e && e.detail;
cfPush('ConvertFlow_Survey_Step', {
'userID': d && d.visitor_id,
'stepIndex': d && d.step,
'stepAnswer': d && d.answer
});
});
document.addEventListener('cf:cta_click', function(e) {
var d = e && e.detail;
cfPush('ConvertFlow_CTA_Click', {
'ctaId': d && d.cta_id,
'ctaName': d && d.cta_name
});
});
})();
</script>Data Layer Output
Form Submitted
json
{
"event": "ConvertFlow_Form_Submitted",
"userID": "visitor_abc123",
"formfield": {
"email": "jane@company.com",
"company": "Acme Corp",
"role": "Marketing Manager"
}
}Triggers to Create
| Trigger | Event Name |
|---|---|
| CE – CF Form Submit | ConvertFlow_Form_Submitted |
| CE – CF Survey Step | ConvertFlow_Survey_Step |
| CE – CF CTA Click | ConvertFlow_CTA_Click |
Variables to Capture
| Variable Name | DL Key | Example |
|---|---|---|
| DLV – CF User ID | userID | "visitor_abc123" |
| DLV – CF Form Fields | formfield | Object of fields |
| DLV – CF Email | formfield.email | "jane@company.com" |
GA4 Mapping
| GA4 Event | Trigger | Parameters |
|---|---|---|
generate_lead | CF Form Submit | user_id, method: "convertflow" |
sign_up | CF Form Submit | method: "convertflow" |
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