Support Board GTM Event Listener
Track Support Board chat widget interactions in GTM. Monitor widget open, messages, conversations, and agent events with SBChatOpen, SBMessageSent events.
support-boardchatwordpressgtmga4supportopen-source
Event fired
SBChatOpenKey variable
conversationCompatible with
GA4 · Google Ads · Meta Pixel · Any tag platformSupport Board
Overview
Support Board is an open-source chat and customer support plugin for WordPress. It fires native JavaScript events on the document that this listener intercepts.
Events fired: SBChatOpen, SBChatClose, SBMessageSent, SBMessageReceived, SBConversationStart
Variables: conversation, message
Tracked Events
| Event Name | Description |
|---|---|
SBChatOpen | Widget opens |
SBChatClose | Widget closes |
SBMessageSent | Visitor sends message |
SBMessageReceived | Agent replies |
SBConversationStart | New conversation |
Installation
html
<!-- GTM Custom HTML Tag: Support Board Listener -->
<script>
(function() {
function sbPush(eventName, extra) {
window.dataLayer = window.dataLayer || [];
window.dataLayer.push(Object.assign({ 'event': eventName }, extra || {}));
}
var sbEvents = {
'SBChatOpen': function() { sbPush('SBChatOpen'); },
'SBChatClose': function() { sbPush('SBChatClose'); },
'SBMessageSent': function(e) {
sbPush('SBMessageSent', { message: e.detail && e.detail.message });
},
'SBMessageReceived': function(e) {
sbPush('SBMessageReceived', { message: e.detail && e.detail.message });
},
'SBConversationStart': function(e) {
sbPush('SBConversationStart', { conversation: e.detail });
}
};
Object.keys(sbEvents).forEach(function(ev) {
document.addEventListener(ev, sbEvents[ev]);
});
})();
</script>Data Layer Output
json
{
"event": "SBMessageSent",
"message": "I need help with my order"
}Trigger Configuration
Trigger: CE – SB Chat Open → Event Name: SBChatOpen
Trigger: CE – SB Message Sent → Event Name: SBMessageSent
GA4 Mapping
| GA4 Event | GTM Trigger | Parameters |
|---|---|---|
chat_widget_open | SBChatOpen | chat_platform: "support_board" |
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